Letter from the
Founder + CEO
Jean-Que M. Dar, Founder and Chief Executive Officer
We are the new game-changer in town located in the heart of the world's entertainment capital. Therefore, it is our responsibility to ensure each user has a seamless, efficient, and productive experience. It's not just our reputation on the line but that of thousands of professionals and independent contractors who depend on ARTISTE PRO™ to make a living in the arts. This includes niche-specific users who depend on our services such as talented infants, adolescent entertainers, people of color, pets, and animals. Because of us, our users no longer feel they are out of reach, out of touch, or out of mind.
ARTISTE PRO™ connects the entertainment industry.
Viral Respected Independent Community
With our new ACCESS FEED implemented alongside other premium features, we anticipate users will:
check ARTISTE PRO™ at least four times per day,
make five new connections per week,
invite their entire production teams, projects, and colleagues, and
receive the latest updates within their network and subscription communities such as new deals, connections, productions, distributions, premiers, sales, partnerships, and more.
The estimated viral nature of our platform combined with its ease of us will place ARTISTE PRO™ at the forefront of the daily technology for professionals who work in entertainment. Therefore, in all that we do, a user's feedback serves as our guiding principle to advance the platform.
Servicing the ever-changing, more Digital World of Entertainment
In March, COVID-19 unveiled the power of digital content consumption while placing a severe halt on the production of content. In 2019, subscription video on demand was projected to increase the annual $2.1 trillion industry by 1.5%, according to PwC Entertainment Outlook, September 30, 2020. Owing to COVID-19, this projection has now doubled to 3.1%.
Moreover, in response to the insurgence of racial and gender tensions around the world, new rules have been set for on-screen diversity and behind-the-screen inclusivity to enhance the industrial workforce. The S&P Global Market Intelligence notes that consumers want stories that are a reflection of society and these new rules will help achieve this end. With the high demand to meet consumer needs alongside diversity regulations, studios and productions are back in business. Virtually every media sector is up in volume experiencing compressed production cycles. This has drastically increased the need to rapidly and efficiently assemble production teams, agencies, distribution, and marketing teams.
Today, an organized network that provides access, credibility, and discoverability to the diverse 15 million entertainment workforce does not exist. ARTISTE PRO™ meets these exact needs as the professional network solution so companies and content creators can comply with the new regulations with ease and efficiency.
The Future of ARTISTE PRO™
The culture of our company is imbued with a strong desire to serve humanity. We believe creatives are storytellers who bear the responsibility to pass along the truths of today to the generations of tomorrow. We service their truths by providing a platform to tell their stories free from compromise. The opportunity is to serve millions of storytellers around the world and help them connect with each other.
Today, we are in the best position to capture the growing market without competitors and build an affordable solution. Our quality product is backed with good service, offers transparent and low prices, and leverages our scale to operate efficiently and profitably.
As we transition into 2021 and strive to pursue this growth, we operate with several clear priorities:
Building industry and subscriber trust by making every decision "Through A User’s Eyes"
Optimizing our earnings power while continuing to invest in our users, entertainment community, and partnerships
Investing in the business for the long haul with a focus on growth, infrastructure, and risk management.
ARTISTE PRO™ has reached a point where we should invest not only to support the growth we are achieving now but also to "clear the path" for the growth we will experience over the next decade and beyond.
I close where I started—with a sincere thank you. Thank you to our impeccable team, valued users, and thank you to our long-term believers. Your trust and confidence in ARTISTE PRO™ has helped us build a remarkable company. Our future has never been brighter!
For the Voice of the Artist,
Jean-Que M. Dar
November 11, 2020